Gambia Tourism makes play for UK travel trade

Leading travel and lifestyle PR and marketing consultancy Hills Balfour has started working together with Gambia Tourism Board to manage its PR in the UK with additional marketing support. The consultancy’s core PR objectives are to increase visitation to the country specifically during the summer season and to promote the destination’s proximity to and direct access from Europe.



via Breaking Travel News | News http://ift.tt/PcYqcZ