Monday 30 December 2013

Lufthansa overhauls loyalty programme for 2014

The world’s biggest business travel reward programme is getting a ‘new year’ makeover with a new name, new look and enhanced benefits. As the Star Alliance Company Plus Programme in the UK celebrates its tenth anniversary in 2014 it will become PartnerPlusBenefit, adopting the programme’s global brand name, and for the first time will offer members the opportunity to earn points on all revenue booking classes, including the lowest ones.



via Breaking Travel News | News http://feedproxy.google.com/~r/breakingtravelnews/news/~3/L6FU3IuBu54/

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