Thomas Cook links with Singapore Tourism Board for marketing push

Thomas Cook Group and Singapore Tourism Board have announced a major cooperative marketing agreement aimed at promoting Singapore as a unique holiday destination rather than just a stop-over haven for UK visitors. The agreement is the first collaborative deal Singapore Tourism Board has executed with Thomas Cook in the UK, and is part of a fully integrated omni-channel campaign targeting travel-intenders across Thomas Cook’s platforms from online to in-store, direct and third party media.



via Breaking Travel News | News http://ift.tt/1vS5twe