Family holidays to drive growth in Dubai tourism sector

His Excellency Helal Saeed Almarri, director general of Dubai’s Department of Tourism & Commerce Marketing has revealed how family-centred travel is emerging a key component of travel to the emirate. Following the release of strong new tourism figures yesterday, he commented: “Our strategy continues to be positioning Dubai as the must-experience family destination: as such we are constantly diversifying our tourism offering and increasing our hotel portfolio to attract, and cater to, a broader market of visitors.”



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