Smart Group debuts Smart Experiences at Royal Ascot

Smart Group, the leading collection of events and hospitality experts, has announced the launch of new stand-out hospitality brand, Smart Experiences, launching its first package at Royal Ascot in June – which will include everything from a Mad Hatters Tea Party to a Friday night curry night. Currently working alongside Smart Hospitality’s creative director, Michelin-starred chef Angela Hartnett, Smart Experiences creates corporate and private hospitality packages at some of the UK’s biggest sporting events, for which Smart Group are official partners.



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