Starwood introduces the Luxury Collection to South Korea

Starwood Hotels & Resorts and Parnas Hotel Co. today announced the signing agreement of The Parnas, A Luxury Collection Hotel, Seoul. Located in the city’s upscale southern district of Gangnam, the hotel’s debut will mark the first Luxury Collection hotel in South Korea, joining a portfolio of acclaimed hotels and resorts around the world. It also reflects Starwood’s aggressive expansion plans to maintain its leadership position in the Asia Pacific luxury hospitality landscape.



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