Thomas Cook Group signs Brand USA partnership

Thomas Cook Group and Brand USA, the destination marketing organisation for the United States of America, have announced a major cooperative marketing agreement aimed at promoting the USA as the world’s leading destination for European visitors. The multimillion dollar agreement is the biggest media and partnership deal Brand USA has made with a travel retailer in Europe, and is part of a fully integrated omni-channel campaign targeting travel-intenders across Thomas Cook’s platforms from online through to in-store, direct and in-flight.



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