VisitBritain makes play for MICE tourism

Following a meeting with representatives of the Business Visits and Events Partnership and the ‘Britain for Events’ campaign, Sandie Dawe, chief executive, VisitBritain has outlined the support offered by the organisation to help grow the international demand for UK events. VisitBritain outlined its commitment to add value to existing activities by national bodies as part of delivering its Golden Strategy for the period 2012 – 2020.



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